The Craic is 99 since 1942
More than 80 years of tradition, community, and Ireland's favourite ice cream.
- 80+
- Years serving
- 1942
- Family founded
- 7 days
- A WEEK, 7:00–10
Loved by generations
Bagenalstown, Co. Carlow
About The Little Shop
A family-run little shop in the heart of Bagenalstown - known up and down the country for friendly service, community spirit, and our famous 99 ice creams.
A LOCAL LEGEND"Even horses come to The Little Shop for the famous 99s."
We're a small family-run shop in Bagenalstown, and we've been part of the town for over 80 years. Pop in for the paper, a few messages, a friendly chat - and, of course, the 99 ice-cream that everyone keeps coming back for.
Our traditional Irish 99 - soft vanilla, a crisp cone, a Cadbury Flake on top — has become a bit of a local legend. We like to say the craic is 99, and on a sunny day out the front of the shop, you'll see exactly what we mean.
Four Generations & Counting
The Little Shop has been at the heart of Muine Bheag since 1942, when Matt and Annie Whelan first opened its doors during the challenging years of World War II.
What began as a small family-run sweet shop soon became a beloved part of the local community.
After Matt and Annie, their daughter Dolores took over the business, while her sister Margaret Cushen helped whenever she could.
When Dolores sadly passed away at just 49 years of age, ownership of The Little Shop passed to Ronan, & still runs it today with his brother Shane.
Today, they proudly continue the family tradition, serving the community with the same warmth, humour and personal service that has defined The Little Shop for generations.
A Little History
- 1942
Matt & Annie Whelan open The Little Shop
- 1960s–80s
The famous 99 becomes a local favourite
- Dolores Era
Family tradition continues
- Next Generation
Ronan & Shane take over
- Today
Still serving Muine Bheag
We're proud to still be here, still family-run, still doing things the way they've always been done. Thanks for being part of the story - here's to many more 99s, sunny days, and the kind of craic you only get at the little red shop on Kilree Street.
- 1942
The Little Shop opens its doors in Bagenalstown.
- 1970s
The traditional 99 becomes a local favourite.
- Today
Four generations of sweet memories and counting.
The Traditional Irish 99
A true Irish classic, the 99 is a simple combination of smooth vanilla ice cream, a crisp cone, and a chocolate flake - but done properly, it's unforgettable.
For generations, our 99s have been part of summer memories, family traditions, and special moments shared with loved ones. Made with the same care and attention to detail that has defined this family business since 1942, it's no wonder so many customers call it the best 99 they've ever tasted.
Toppings & Extras
Take your 99 to the next level with our selection of delicious toppings.
Raspberry Syrup
Fruity, vibrant, summer in a drizzle.
Bubble gum Syrup
Juicy, sweet & full of personality
Lime Syrup
Zesty and bright - a refreshing twist.
Rainbow Sprinkles
A colourful classic for every age.
Whether you love a burst of fruity flavour or prefer to keep things classic with colourful sprinkles, there's a finishing touch for everyone.
A St. Patrick's Day Favourite
Every March 17th, customers eagerly await the return of our famous green ice cream - a cherished tradition that has become part of local celebrations for generations.
Visit The Little Shop
Whether you're popping in for a newspaper, a friendly chat, or the perfect 99, we'd love to welcome you.
Find Us
Kilree Street, Bagenalstown,
County Carlow, Ireland, R21 WY16
Opening Hours
Monday – Friday
7:00am – 10:00pm
Saturday – Sunday
7:30am – 10:00pm
Contact Us
Have a question, a special request, or just want to say hello? We'd love to hear from you.